'What Ireland’s smoking ban 20 years ago can teach us about big changes to human behaviour'

A close up image of a hand holding a lit cigarette, with white puffs of smoke set against a dark background © Adobe images

In his latest article for The Conversation, Dr Renaud Foucart (Economics) explains why things that initially seem inconceivable can quickly become accepted as the 'norm' by society.

You can read his article in full here:

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